Addie Ragsdale logo

I help founders figure out what's worth building, then design the foundations to scale it quickly.

I've spent 12+ years designing products at companies in every stage of growth, from scrappy startups to Fortune 100 design organizations. Today, I'm bringing that experience back to early-stage founders.

Full case studies coming soon

2015–2020

Kabbage

Built and  grew a one product app into an integrated suite of small-business tools, using shared patterns to keep a tiny mobile team delivering.

Kabbage logo
  • FinTech
  • 0→1 Build
  • Mobile UX
  • Product Design

2020–2025

American Express

Helped rebuild and direct mobile strategy within the org, shaped by research, collaboration, and the needs of mobile customers.

American Express logo
  • FinTech
  • Design Leadership
  • Design Systems
  • Mobile Strategy

2025–Current

Lotus Disability

Helping turn a shifting product vision into a tested and verified launch through workshops, prototyping, and user research.

Lotus Disability logo
  • HealthTech
  • Product Strategy
  • User Research
  • Workshop Facilitation

Three ways I can plug into your team

Whether you need to validate what’s worth building, turn the right idea into a real product, or create the design systems your team needs to scale, I can meet you where you are.

You have a lot of ideas, but you're not sure which one is worth building.

I narrow the options, prototype the strongest one, and put it in front of real users, so you know what to build next and why you're building it.

You leave with:

  • An interactive prototype of the direction we chose
  • Findings and feedback from 5 to 8 real user sessions
  • A validated call on what to build first and what to drop
Addie Ragsdale seated in a studio

Nice to meet you

Let's make your ideas happen

I've spent more than a decade designing products at both ends of growth: small teams moving fast with very little structure, and enterprise teams navigating a lot of it. That experience taught me when to add process, when to simplify it, and when to just make the thing.

I'm strategic when the problem needs direction and hands-on when something needs to get made.

Have a clear roadmap, a rough idea, or a product that's starting to get messy? Let's chat about what you're working through.